How the true-to-farm-life game saved a family farm and continues to entertain and teach about the trials and rewards of agriculture around the world
Karla Salp
Communications
Original version of The Farming Game Photo credit: Marylou Krautscheid |
Unlike Farmville, where there is almost no way to lose and
the cows will wait until you come home, The Farming Game keeps it real. The
cows get out. Hail ruins your crops. It’s 114 degrees in the shade.
While you can get rangeland, but there is a limit to how
much cattle it can hold. High-priced fruit crops are high value but also high
risk. Fate throws unexpected twists at the farm dream.
At least the way we played, it also never ended. Like
real farmers, we played until we just got tired of it, or we went broke.
Whichever came first.
Hard times
The game itself really was invented on the seat of a tractor
– just like it says on the box. After several years of initial success when
they started farming in Central Washington, the Rohrbacher family was
struggling to keep the farm afloat when their Goldendale ranch, which normally
received over 20 inches of rain a year, received only five inches one year. The
next, less than three.
With a third child on the way, the Rohrbacher family’s dream
of returning to the land to farm was drying up in the summer of 1979. But that July, an
idea sprung up in George Rohrbacher’s mind, cultivated by the smell of
fresh-cut hay as he cut alfalfa in the pre-dawn hours.
George Rohrbacher, creator of The Farming Game |
Had George not been a natural marketer, that may have been
the end of their farm, the game, and their life savings. He did everything from
taking the game to farm shows and small-town shops to writing President Jimmy
Carter and Paul Harvey, a radio show host popular in many rural communities at
the time.
While the President returned a mimeographed “thanks for your
letter” note, Paul Harvey did mention the game on his nationally-syndicated
radio program. Although the Rohrbacher family never heard it themselves, there
was a sudden uptick in sales and customers reporting they heard about the game
on the radio.
The Paul Harvey push came just in time. By Christmas, they
had a newborn, sold 7,000 games, and had earned enough to keep the farm afloat.
Income from game sales continued to support the farm for years.
Beyond the farm
Current look of The Farming Game |
The Rohrbacher family was not the only farm hit by hard
times. Increased prices and interest rates – much like today – made farming
difficult to sustain, even for families who had been farming for generations. Tractors
took to the streets in D.C. At one point, the game was given to every member of
Congress to help them understand American farmers’ challenges at the time.
George himself would even eventually become a Washington State Senator.
The game has also spread beyond America’s own borders. In
1994, the World Bank flew George to Russia after the fall of the Soviet Union
to oversee the translation of the game into Russian. There, the game was used
to help farmers understand farm privatization after the end of socialism.
The Farming Game today
The Farming Game has
been available for over forty years, now sporting an updated green box as
opposed to the original tan. It was adapted for Windows and Macs but the
electronic versions appear to no longer be available.
Interest in the game continues, having sold over 350,000 copies.
Hard times seem to increase sales according to George – with increases in times
of economic downturn and during the COVID-19 pandemic. The Rohrbacher family
was even featured on The
Last Archive podcast recently, discussing the game and the impact it has
had. (Please note: The podcast contains a small amount of language or
subjects that some listeners may find objectionable.)
The Farming Game brings up nostalgic memories for many a
farm kid and anyone else lucky enough to have played the game, even though they
knew nothing of the hard times that inspired the game, how it saved a family,
or just how widespread the game’s impact has been. But now you know…the rest of
the story.